Interest in influencer marketing has grown exponentially over the past few years. In 2013, Google’s Keyword Tool measured monthly searches for “influencer marketing” at around 50 per month. Fast forward to 2016, and those searches are up to 4,000+ per month—that’s 90x growth!

Influencer marketing involves using key individuals to share your brand’s messaging instead of targeting an entire market. The process involves working with social media influencers who have a large and engaged following and leveraging their reach to benefit your brand. Brands that aren’t familiar with influencer marketing may be skeptical about allocating budget to this “unchartered” territory, and influencer marketing may seem like a nebulous channel to add to your business strategy at first glance. However, the social validation that your brand will receive is crucial to growing your business and maintaining current customers.

Our influencer marketing services include:

  • Influencer outreach

  • Targeted persona search

  • Identification & Recruitment

  • Integrated influencer targeting strategy
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