• October

      30

      2017
    • 393
    • 0
    Hyper-Personalization: Individualized Marketing

    Hyper-Personalization: Individualized Marketing

    Customers just ignore you when your messaging doesn’t matter to them. Fortunately, with the advancements in big data technologies and data science, it is now possible to stand out with messaging that creates real and personal engagement. Personalization targets individuals with content that is tailored to them Hyper-Personalization vs Personalization Personalization amends communication based on

    • September

      20

      2017
    • 475
    • 0
    Key Marketing Considerations for Healthcare Practictioners

    Key Marketing Considerations for Healthcare Practictioners

    Even in today’s digital era, health care providers find it challenging to reach new patients and interact online given all the regulations the healthcare industry faces. But one can no longer ignore the many opportunities offered by social media. These opportunities include using data to better understand patients, reputation management, and supporting the patient with

    • September

      14

      2017
    • 236
    • 0
    3 WAYS TO UNLEASH CREATIVITY

    3 WAYS TO UNLEASH CREATIVITY

    We believe that every organization holds a wealth of collective creativity and innovation that’s waiting to be unlocked. Three perspectives we stand by: Breaking Open the Suggestion Box : The notion of asking for people’s suggestions is a good one. But you’re unlikely to encourage out-of-the-box solutions with a suggestion box approach. It’s static, one

    • August

      14

      2017
    • 167
    • 0
    STARTUP IDEATION

    STARTUP IDEATION

    The truth about the startup ideas: it is just a placeholder, to get your investors, co-founder and employees excited till you find your play in the marketplace. If you are lucky enough to make it big as an entrepreneur, you will discover that by the time you make it big, your idea has evolved into

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