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    Hyper-Personalization: Individualized Marketing

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    Customers just ignore you when your messaging doesn’t matter to them. Fortunately, with the advancements in big data technologies and data science, it is now possible to stand out with messaging that creates real and personal engagement. Personalization targets individuals with content that is tailored to them Hyper-Personalization vs Personalization Personalization amends communication based on

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    Key Marketing Considerations for Healthcare Practictioners

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    Even in today’s digital era, health care providers find it challenging to reach new patients and interact online given all the regulations the healthcare industry faces. But one can no longer ignore the many opportunities offered by social media. These opportunities include using data to better understand patients, reputation management, and supporting the patient with

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